University of Johannesburg. PepsiCo, known to be one of the world’s largest food and drink companies, owns brands including Pepsi, Lays, Doritos and Gatorade. Pioneer is one of the largest South African producers and distributors of a range of branded food and beverage products including Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star. He can be reached at douglasreports@yahoo.com, © 2020 Forbes Media LLC. It will enable PepsiCo to expand its Sustainable Farming Program in Africa and work with local farmers in Pioneer Foods' communities—including women and rural smallholders—to help boost yields, improve livelihoods, and preserve precious natural resources. Terminology such as "estimate," "expect," "may," "plan," "position," "will" or similar statements or variations of such words and other similar expressions are intended to identify forward-looking statements, although not all forward looking statements contain such terms. Sign up for news and offers. Take action with us now: https://glblctzn.me/34aQLUB PRODUCT LOCATOR; PEPSI.com; USA keyboard_arrow_down. Also, PepsiCo will almost certainly use the Pioneer Foods distribution network to launch some of its products in South African supermarkets, says Louw. In 2020, PepsiCo acquired Pioneer Foods, a leading food and beverage company in South Africa, adding its robust, well-known brands including Weet-Bix, Bokomo and Ceres to PepsiCo’s portfolio. The Frito-Lay maker said this new division will not impact its reporting structure, and it will remain part of Europe Sub-Saharan Africa from a financial reporting perspective. Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Product Innovation of the Year 2017 @PepsiCoJOBS. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. Frito-Lay: 1-800-352-4477 Quaker: 1-800-234-6281 Even if a product shows available in our locator, the product may not be on-shelf. JOHANNESBURG—PepsiCo Inc. has agreed to buy South Africa’s Pioneer Foods Group Ltd. for $1.7 billion, as the snack-and-beverage giant looks to build up its business in sub-Saharan Africa. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo added that it is “keenly aware” of the importance of economic transformation through Broad-Based Black Economic Empowerment (BEE) and intends to support Pioneer Foods' BEE program. As has been widely anticipated, PepsiCo has announced the appointment of SoftBev, the national soft drinks company, as its sole licensed bottler in South Africa, Lesotho and Swazilandand with distribution rights in … Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo's current lineup, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. All Rights Reserved, This is a BETA experience. Connect with us. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. The Pioneer Foods acquisition is key to PepsiCo’s growth strategy across the entire African continent. PepsiCo said Pioneer’s products—especially cereals, juices and other African food staples—would be a good fit with its existing offerings in the region. malose moses Process manager at Suz Food Brands. . PepsiCo has struck a deal to buy South Africa's Pioneer Food Group for $1.7 billion, the companies said on Friday, lifting Pioneer's shares and boosting … What Does The Restaurant Industry Look Like In 2021 And Beyond?  Through its established joint ventures initiatives the Group also operates in Namibia, Botswana, Kenya and Nigeria.  In South Africa the Group operates a number of world-class production facilities producing a range of products that includes some of the most recognizable and best loved brand names in South Africa, including the following brands: Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star.Â. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo's current lineup, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. Pioneer Foods is a manufacturer of cereals, juices and other products that are sold throughout the continent. Market Development Director at PepsiCo Johannesburg Area, South Africa 478 connections. Now Pepsi is one of the leading soft drink brands globally. July 14, 2015. Diet Pepsi made its debut in 1964. “Pioneer Foods forms an important part of our strategy to not only expand in South Africa, but further into Sub-Saharan Africa as well. Pioneer Foods has a robust, locally relevant product portfolio that complements PepsiCo’s current lineup, with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. With Pioneer Foods, PepsiCo adds an extraordinary team of associates who will be instrumental to growth across the continent. Recently, we’ve launched Pepsi MAX – the bolder side of Pepsi. US maker of cooldrinks and snack foods PepsiCo has had its eye on the southern African consumer market for decades. PRODUCTS. PepsiCo appoints SoftBev as new South African bottler. U.S. food and beverage giant PepsiCo has agreed to acquire South Africa-based company, Pioneer Foods, for approximately $1.7 billion, which implies 11 … Pepsi-Cola was created in 1898 in New Bern, North Carolina by pharmacist Caleb Bradham. malose moses. That year, PepsiCo was born out of a merger between Pepsi-Cola and snack-food company Frito-Lay. Pioneer Foods forms an important part of our strategy to not only expand in South Africa, but further into sub-Saharan Africa as well. It’s bolder and darker, but full of flavour. Combined Circular to Pioneer Foods Shareholders. "As part of PepsiCo, we will have greater scale to expand our leading brands, greater capital to invest in local agriculture and people, greater access to leading global capabilities and a partner committed to taking our company to even greater heights. Our full range of food and beverages are designed to bring a smile to anyone’s face, anytime, anywhere. We’re in this together. Pioneer Foods is based in South Africa and sells a wide variety of food and beverage products including rice, pasta, cereal, and juices. PEPSI; PEPSI LIGHT; PEPSI MAX; CAMPAIGNS. According to a public statement, Pioneer Foods has a “robust, locally relevant” product portfolio, with strong positions in cereals, juices, and other African nutritional food staples. Opinions expressed by Forbes Contributors are their own. The revolutionary Pepsi MAX has the same crisp, refreshing taste of Pepsi, minus the calories. PepsiCo South Africa. ... Top Employer South Africa 2019. He currently serves as Chief Operating Officer at Oxygen Confectionery Corp., a confectionery company registered in Delaware that has set its ambitions for worldwide expansion with its globally patented dispensers that are fun, convenient, and refillable. He said: “As we look to accelerate our growth in key markets around the world and achieve our vision to be the global leader in convenient foods and beverages by ‘winning with purpose,’ we are absolutely thrilled to join forces with Pioneer Foods. PRODUCTS. Willemsen, who has been with PepsiCo for nearly 25 years, previously led the company’s businesses in Turkey and Southeast Europe. At the same time, this acquisition will help PepsiCo gain a solid beachhead for expansion into Sub-Saharan Africa by boosting the company's manufacturing and go-to-market capabilities, enabling scale and distribution. Tertius Carstens (left), CEO of Pioneer Foods and Eugene Willemsen (right), CEO of PepsiCo ... [+] Sub-Saharan Africa. South Africa Job Search - Jobs. Join to Connect PepsiCo ... • Guide and direct commercial activity to maximise the potential of the products and services, and to support delivery against KPI’s and targets. Let's chat. Product Donations. Research and Development Manager Beverages - PepsiCo South Africa Johannesburg Area, South Africa 500+ connections. The deal is also expected to enable PepsiCo to expand its sustainable farming program in Africa and work with local farmers and suppliers to help boost yields, improve livelihoods and preserve precious natural resources. U.S. food and beverage giant PepsiCo has agreed to acquire South Africa-based company, Pioneer Foods, for approximately $1.7 billion, which implies 11 times FY2020E consensus EBITDA. Pepsi Beverages: 1-800-433-2652 for the bottler nearest to you. Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products and posted revenue of R20.2 billion in 2018. The Group operates mainly across South Africa and exports to more than 80 countries across the globe inclusive of a number of countries in Africa. The transaction is subject to a Pioneer Foods shareholder vote, certain regulatory approvals, and other customary conditions, and closing is expected by the first quarter of 2020. . ... Top Employer South Africa 2019. PepsiCo undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. You may opt-out by. Watch Now . Having an established reputation as the U.S. candyman, Douglas has been invited by several mainstream media outlets, including NPR Marketplace, Bloomberg Radio, and The Washington Post, to provide commentary on the industry. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. As part of the acquisition, PepsiCo will create a new operating unit for Sub-Saharan Africa, led by Eugene Willemsen who most recently served as EVP of global categories and franchise management. Finally, this transaction brings together two likeminded companies, with both Pioneer Foods and PepsiCo aligned around a vision for building a more sustainable future and investing in communities. ", As part of this transaction and PepsiCo's goal to become faster and more locally focused, the company will create a new operating sector for Sub-Saharan Africa ("SSA"). Since then, it's grown into a global leader, providing packaged foods, … "As we look to accelerate our growth in key markets around the world and achieve our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose, we are absolutely thrilled to join forces with Pioneer Foods, one of South Africa's leading food and beverage companies," said PepsiCo Chairman and CEO, Ramon Laguarta. UBS Investment Bank, J.P. Morgan and Centerview acted as financial advisors to PepsiCo. PepsiCo is keenly aware of the importance of economic transformation through Broad-Based Black Economic Empowerment ("BEE") and intends to support Pioneer Foods' BEE program. The transaction is subject to a Pioneer Foods shareholder vote, certain regulatory approvals, and other customary conditions, and closing is expected by Q1 calendar year 2020. The Foods That Saw Sales Surge In 2020, Champagne Recommendations - Brilliance From Billecart Salmon And Taittinger. Statements in this communication that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. This time around, Pepsi is entering South Africa by way of a franchise deal with Pioneer Foods, home to popular South African household food and drink brands such as Ceres, Marmite, Weet-Bix, Bokomo, Safari and Liqui Fruit. Bowmans acted as the South African legal counsel to PepsiCo. "Pioneer Foods represents a differentiated opportunity for PepsiCo and allows us to immediately scale our business in Africa. Such risks and uncertainties include, but are not limited to: changes in demand for PepsiCo's products, as a result of changes in consumer preferences or otherwise; changes in laws related to the use or disposal of plastics or other packaging of PepsiCo's products; changes in, or failure to comply with, applicable laws and regulations; imposition or proposed imposition of new or increased taxes aimed at PepsiCo's products; imposition of labeling or warning requirements on PepsiCo's products; PepsiCo's ability to compete effectively; political conditions, civil unrest or other developments and risks in the markets where PepsiCo's products are made, manufactured, distributed or sold; PepsiCo's ability to grow its business in developing and emerging markets; uncertain or unfavorable economic conditions in the countries in which PepsiCo operates; failure to successfully complete, integrate or manage acquisitions and joint ventures into PepsiCo's existing operations or to complete or manage divestitures or refranchisings; changes in estimates and underlying assumptions regarding future performance that could result in an impairment charge; increase in income tax rates, changes in income tax laws, including as a result of enactment and implementation of the Switzerland Federal Act on Tax Reform and AHV Financing, or disagreements with tax authorities; PepsiCo's ability to recruit, hire or retain key employees or a highly skilled and diverse workforce; loss of, or a significant reduction in sales to, any key customer; disruption to the retail landscape, including rapid growth in hard discounters and the e-commerce channel; climate change or water scarcity, or legal, regulatory or market measures to address climate change or water scarcity; other factors that may adversely affect the price of PepsiCo's publicly traded securities and financial performance; and risks related to the proposed acquisition, including the inability to satisfy the conditions to the closing of the proposed acquisition and risks that the proposed acquisition disrupts current plans and operations of Pioneer Foods and the potential difficulties in employee retention as a result of the proposed transaction. They are available in over 200 countries and territories and tailored to meet the tastes and preferences of our local consumers. Pepsico has 3 sites in South Africa (Isando, Parrow, and Prospecton) which produce Lay's and Simba chips. We're excited to join forces with Global Citizen to bring you a night you'll never forget: One World # TogetherAtHome.Stay in with us for a night packed with entertainment, in support of the heroic efforts of health workers. PRODUCTS. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. PepsiCo CEO and chairman Ramon Laguarta, who succeeded Indra Nooyi about a year ago, noted that Pioneer Foods represents a “differentiated opportunity” for PepsiCo and allows the company to immediately scale its business in the region. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. Our businesses are highly complementary, and we look forward to working with the Pioneer Foods team to successfully build and implement a shared vision in the region."Â. Explore Now . Read: R24 billion later, Pepsi could finally have a fighting chance against Coke in South Africa – and maybe we’ll get Funyuns too Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward looking statements. Its brands include Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. Toggle navigation. PEPSI; PEPSI LIGHT; PEPSI MAX; CAMPAIGNS PepsiCo SSA will be led by Eugene Willemsen, who most recently served as Executive Vice President of Global Categories & Franchise Management. Willemsen, who has been with PepsiCo for nearly 25 years, has extensive experience in growth markets, having previously led the company's businesses in Turkey and South East Europe. This new structure will not impact PepsiCo's reporting structure, and PepsiCo SSA will remain part of Europe Sub-Saharan Africa ("ESSA") from a financial reporting perspective.Â. This transaction creates a leading food and beverage company in Africa led from South Africa, with a commitment to supporting the broad socioeconomic imperatives of employment, talent development, and benefiting local suppliers. PepsiCo will increase its footprint in Africa with the purchase of Pioneer Foods, a South African processor of grain-based products, juices and other foods.. PepsiCo has agreed to pay $1.8 billion for Pioneer, maker of Weet-Bix breakfast cereal and Ceres fruit juice. PEPSI; PEPSI LIGHT; PEPSI MAX PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Curious about our products and their nutritional information? PSG Capital acted as corporate and transaction advisor to Pioneer Foods and Webber Wentzel acted as South African legal counsel to Pioneer Foods. PURCHASE, N.Y. and JOHANNESBURG, July 19, 2019 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that it has entered into an agreement to acquire all the outstanding shares of Pioneer Foods Group Ltd. (JSE: PFG) ("Pioneer Foods") for R110.00 per share in cash (approximately US $1.7 billion), which represents a 56% premium to the 30-day volume weighted average price prior to the cautionary announcement on July 15, 2019. [54] PepsiCo's European presence expanded in Russia in 2009 as the company announced a $1B investment, [66] and with its acquisition of Russian juice and dairy product brand Wimm-Bill-Dann Foods in December 2010 and Lebedyansky juice producer in March 2008. Product Innovation of the Year 2017. UBS Investment Bank, J.P. Morgan and Centerview acted as financial advisors, while Bowmans acted as the South African legal counsel to PepsiCo. PSG Capital acted as corporate and transaction advisor, while Webber Wentzel acted as South African legal counsel to Pioneer Foods. To our PepsiCo frontline, and everyone on the frontline of the COVID-19 pandemic, thank you for all you’re doing. "Today's announcement marks a very exciting milestone for Pioneer Foods and our people, and highlights the strength of what we have created," said Tertius Carstens, CEO of Pioneer Foods. The acquisition, valued at approximately US $1.7 billion, which implies approximately 11x FY2020E consensus EBITDA, will be funded through a combination of debt and cash, and has been unanimously approved by the Boards of Directors of both companies. For additional information on these and other factors that could cause PepsiCo's actual results to materially differ from those set forth herein, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. Pioneer Foods is based in South Africa and sells a wide variety of food and beverage products including rice, pasta, cereal, and juices. Our businesses are highly complementary, and we look forward to working with the Pioneer Foods team to successfully build and implement a shared vision in the region.”. PepsiCo has a diverse product portfolio that includes 22 brands. Parent company PepsiCo's planned acquisition of Pioneer Foods, known for brands such as Weet-Bix and Marmite, could mean Pepsi is on more shelves more often. Douglas Yu is an American entrepreneur with unique insights and knowledge about consumer packaged goods gained from his years of experience writing about the industry, with topics ranging from product development, M&A, PE investments to litigations, as a business and financial journalist. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, The Lucy Apple: A New Red-Fleshed Variety That Tastes Like Honeycrisp With A Hint Of Berries, Big Sales, No Agave: A Look At 2020 In The Tequila Industry, Goat Rodeo Capital Founders Discuss Investment Strategy, Upcoming Fund, New Releases From Robert Mondavi And Merry Edwards. Product donations are handled by our beverage and snack food teams who serve our surrounding communities. Report this profile; ... New Product Development at Country Bird Holdings Ltd (CBH) Johannesburg. For shoppers around the world, Pioneer Foods is the food and beverage company that develops and delivers products that help them and their families realise their full potential and live better lives through the company's quest and purpose to consistently establish new and enhanced ways of producing, distributing, marketing and selling products. We're working diligently to keep products readily available to our consumers. Product Locator. What Pioneer Foods has to offer PepsiCo. Please contact the relevant number below for further information about how to request a donation. What Pioneer Foods has to offer PepsiCo. Douglas Yu is an American entrepreneur with unique insights and knowledge about consumer packaged goods gained from his years of experience writing about the industry. Connect with us. At PepsiCo, we aim to give consumers choices. PURCHASE, N.Y. — PepsiCo, Inc. has reached an agreement with Pioneer Foods Group Ltd., Johannesburg, South Africa, to acquire the company for approximately $1.7 billion. Anonymized data is stored for redirects to the career site tracking successful searches leading to job applications in effort to measure effectiveness of partners in sourcing job candidates and job searches. Explore Our Products. Pioneer Foods CEO, Tertius Carstens, said: “As part of PepsiCo, we will have greater scale to expand our leading brands, greater capital to invest in local agriculture and people, greater access to leading global capabilities and a partner committed to taking our company to even greater heights.”. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. Its effort to build a base in South Africa after 1994 ended in … PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. Pioneer has a massive distribution network throughout South Africa – and the kind of relationship with major supermarkets that make for prime placement. Crab? The company’s brands are respected household names throughout the world and they include; Lays, Fritos, Aunt Femina, Izze, Gamesa, Tropicana, Sabra, Series Pro, Pepsi, Quaker, Rice a Roni, Doritos, 7Up, Lipton and so much more! Join to Connect. Forbes Favorites 2020: The Year’s Best Food & Drink Stories, Forbes Food & Drink Awards 2020: In Praise Of Magic Mushrooms And Lab-Grown Meat, Oat Milk, Yeast And . Connect with us. It’s maximum taste with zero sugar. Check out our new page for details on our beverage, food and everyday nutrition products. I write about trends and investments in the consumer goods industry. Recently, we aim to give consumers choices territories around the world ’. About how to request a donation advisors, while Webber Wentzel acted as advisors! How to request a donation not be on-shelf risks and uncertainties that could cause actual to... Diligently to keep products readily available to our PepsiCo frontline, and everyone on the southern consumer! Year, PepsiCo was born out of a merger between Pepsi-Cola and snack-food frito-lay. 'S grown into a global leader, providing packaged Foods, … South Africa Job -... Trends and investments in the consumer goods industry prime placement: 1-800-352-4477 Quaker 1-800-234-6281. From Billecart Salmon and Taittinger 1-800-234-6281 Connect with us out of a merger Pepsi-Cola! Investments in the consumer goods industry differentiated opportunity for PepsiCo and allows us to immediately scale our in! 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